As the proverb goes, "A picture is worth a thousand words." As this expression portrays, pictures tin tell a story as effectively as describing information technology with words. When we utilise the same concept to Amazon production listings, information technology is better if images are included in listings to conspicuously represent what they are. In the ever-evolving world of online shopping, consumers prefer to at least see pictures, as they are not physically seeing or touching the product.
Now, what nigh adding Amazon video shorts for your listings? Video shorts tin can raise your buyers' experience even more than.

What is an Amazon Video Short?

Amazon video shorts are short videos that are like to an infomercial. Some videos pertain to general products such equally instructional videos on how to use a particular production. Other videos are more product-specific. For instance, what is a repricer tool (general) versus how to use the SellerMobile Repricer Tool (specific). Video shorts come in different forms:

  • Advertisements
  • How to videos
  • Product unboxing videos
  • Product comparison videos
  • DIY or do-it-yourself videos and
  • Vlogs

Where practice Video Shorts appear?

Each Amazon video short has its own ASIN and can appear in two places:

  • Video Shorts Department
  • Product Detail Pages

Amazon video shorts found within the product pages will appear as related video shorts. Unfortunately, they appear farther downwardly the page, below the production description. This sometimes makes information technology hard for customers to see them. However, sellers take experienced higher conversion rates regardless of the location of the video brusk.

What are the Amazon video requirements?

For video submissions to be approved, they demand to follow the guidelines provided by Amazon. Also, video shorts can appear in any related ASINs but not on your competitors' listings. The Amazon video brusk you wish to submit must be:

  • A high-quality video. Amazon has the right to reject videos with poor resolution, content, and audio.
  • Aligned with Amazon'southward guidelines. Sellers should non include the following on the video: any production reviews; spider web accost of sites, other than Amazon; inappropriate content; mention of different offers; and/or discounts.
  • Correct video file format. Amazon only accepts video formats such as 3GP, AAC, AVI, FLV, MOV, MP4, and MPEG-2.
  • Thumbnail epitome with a 16:9 aspect ratio. The suggested minimum width for the image is 1920px and is but accepted in JPEG and PNG formats.
  • Include the Amazon video brusque title (with 100 characters), video synopsis (with a maximum of 400 characters), video type and related ASINs.

Creating your ain Amazon video short and uploading it to Amazon is a neat way to promote your ain product. This can even help enhance your product listings since images sometimes cannot fully portray the features of a product. You just need to make sure that yous follow all the given guidelines and requirements so that your video curt submission is approved.